Future of Shopping
An SAP and DreamWorks co-innovation project that took a look at the vision for next-generation online shopping. We partnered our efforts through using SAP HANA real-time database and DreamWorks 3D technology. Leading the way by initiating a storyline that resonates with the female fashionista, we defined a futuristic vision of UX as it relates to social shopping.
The Roles
We created UI screens to showcase the conceptual innovations that Hana technology could one day make possible. In close collaboration, DreamWorks developed characters and beautiful imagery to weave together a narrative that brings to life the concept to life.
Creating a conceptual project for the world of online shopping, we put forth an innovative experience that is both integrated into daily life and extremely enriching for the user. It’s not just a tool or an app, it’s a new way to engage with our world that is continuously becoming more and more intertwined with evolving technology.