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Creative Design Leader with 20+ years of experience shaping game-changing experiences and driving business impact. Known for building diverse, inclusive teams that thrive on collaboration and mentorship, while bringing bold ideas to life. Recognized for breaking down silos, fostering empathy, and aligning teams around common goals to spark innovation and success.

 

Experience

Partner Director of Product Design, Microsoft (2023-Dec 2024)

  • Enhanced Meeting, Calling, and Device experiences for Microsoft Teams, driving a 6.6% increase in user satisfaction and 11% revenue growth.

  • Led the meeting lifecycle experience and feature enhancements for meeting and event creation, joining, sharing, collaboration, and intelligent recap which boosted productivity before, during, and after meetings.

  • Drove cross-functional collaboration with product management, engineering, research, and content design to align strategic goals and execution.

  • Fostered a culture of collaboration and mentorship, empowering the team to innovate and elevate Microsoft Teams’ UX.

  • Optimized enterprise voice capabilities and streamlined device integration, unlocking new revenue opportunities.

  • Managed a global 35-person design team, ensuring alignment with the Microsoft Copilot strategy.

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Director of UX, Rides Studio, Uber (2020-2022)

  • Led the Rider team in developing a flexible design framework that empowered engineers to collaborate with local regions, accelerating product experimentation and reducing time to product-market fit by 50%.

  • Improved internal empathy for Earners and the quality of the Earner App by implementing design principles, personas, and visionary sprints, shaping a future proof system.

  • Enhanced the Earner sign-up experience, reducing onboarding time by 13%, and improved in-app training, leading to a 26% increase in hourly earnings and the highest number of active Earners in 2022.

  • Championed innovative design methodologies, driving product delivery, app usability improvements, and increased user satisfaction.

  • Selected for the Uber Leadership Committee, influencing company-wide strategic direction.

  • Managed a 30-person design team, shaping Uber’s design culture and organizational goals.
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Director of UX, PlayStation (2016-2019)

  • Scaled the Bay Area Design team from 20 to 80 members, initially leading PS4 (console, mobile, and VR) before transitioning to lead the PS5 experience.

  • Designed key social features including media sharing, friend activity tracking, Communities, and Messages on mobile, as well as Share Play, live streaming, and spectating on console. Contributed to a significant increase in PlayStation Network’s MAUs in 2018.

  • Directed the interaction and visual design for the PS5 core experience, partnering with hardware and marketing teams to craft a seamless end-to-end user journey.

  • Aligned UX vision with strategic business and technical objectives through close partnerships with engineering, product, research, and operations leadership.

  • Played a pivotal role in the successful launch of the PS5 in November 2020, helping it become the best-selling console in PlayStation history.
     

Senior Director of UX, SAP d.Studio (2013 - 2016)

  • Led a cross-disciplinary team in pioneering next-generation products, enhancing SAP’s innovation pipeline and market presence.

  • Directed UX for BILT, SAP’s first consumer product to spin off into its own startup. BILT is an interactive, 3D, voice-guided app helping consumers to assemble anything.

  • Delivered “Splash” (later Build), an UXaaS (User Experience as a Service) product enabling non-designers to learn user centered methods to create prototypes for feedback.

  • Orchestrated SAP’s inaugural design event, HIVE, fostering industry engagement and elevating SAP’s design thought leadership.

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Director of UX, SAP Apphaus  (2011 - 2014)

  • Led an 8-person design team, driving entrepreneurial initiatives that expanded SAP’s audience and elevated design’s strategic influence within the company.

  • Partnered with the NFL, German National Soccer Team, Tory Burch, Burberry, Stanford, Kaiser, and DreamWorks driving new market verticals and product innovation.

  • Oversaw the redesign of products for multiple Fortune 500 products, directly contributing to substantial business growth.

  • Led multiple consumer-facing apps from research, interaction, visual design to branding. Integrated insights into our core enterprise software.

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Senior UX Designer, SAP Product Marketing (2006 - 2010)

  • Designed a suite of social apps that accelerated sales for customer meetings and events by improving agenda creation, content curation, and expert connections.

  • Creative direction for the delivery of 50+ products with highly targeted positioning and messaging.

  • Increased marketing effectiveness, boosting win rates by 30% and growing active users to 10,000+.

 

Senior Designer, SAP Markets (2002 - 2005)

  • Designed online and offline assets for multi-channel product launches, C-level keynotes, and interactive web experiences.

  • Developed executive-level demos showcased to large tech audiences.

  • Provided design support for the corporate website, online advertising, collateral, event signage, and software packaging while focusing on messaging, guidelines, and branding.

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Web and Graphic Designer, Digital Fuel (2002) 

  • Designed and developed the corporate identity, business system, style guide, and website.

  • Created executive level product presentations.

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Contract Art Director, NVIDIA (2001)

  • Designed visuals for Comdex booth graphics and product launches. 

  • Managed freelancers and agency partnerships to produce collateral.

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Graphic Designer, Sparks Exhibits (1999-2000)

  • Worked with customers, exhibit designers, and freelancers to create compelling experiences for trade show booths and corporate environments.

  • Designed custom presentation packages and large format visuals, wayfinding systems
    and supporting collateral. 

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Skills

Cross-Functional Design Leadership, User-Centered Design Methods, Concept Development, Product User Experience, Information Architecture, Visual and Interaction Design, Persona and Customer Journey Creation, Storyboarding, User Research, Heuristic Evaluation, Design Thinking Practitioner, Agile Methodologies, Design System and Framework Creation, Creative Direction, Brand Strategy,
Organizational Design 

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Awards

2016 IXDA shortlist, Splash  •  2016 IXDA shortlist, BILT  •  2015 UX Awards, Gold, Splash  •  2015 UX Awards, Honorable Mention, BILT  •  2015 Appy Award Winner, BILT  •  2014 IXDA People Choice, SAP Scouting  • 2014 IXDA Finalist, SAP Scouting  •  2013 UX Awards, Finalist, RealSpend  •  2013 SAP Best Visual Design, Geneva/Fiori

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Education

San Francisco State, Bachelor of Arts in Industrial Arts, with an emphasis in graphic design and visual communication 

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Coursework in graphic design, illustration and photography, San Jose State 

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Volunteer

Committee Member, NLYM Peninsula Chapter (National League of Young Men)

2023 - Current

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Committee Member, YMSL Peninsula Chapter (Youth Mens Service League)

2019 - 2024

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Co-VP of Programs, Baywood PTA,

May 2015 to 2017

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Chair, Baywood Arts and Science Day 

November 2012 to June 2015

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Gryphons/FORCE North Soccer Club

Transition Managment Team,

November 2014 to March 2015​

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