Senior Director of Design, SAP
Leading the design of engagement systems that support communication, motivation, and trust across teams.
Overview
SAP Player Engagement explored how digital systems can support motivation, alignment, and trust across teams. The work originated as an exploratory collaboration, using SAP’s existing partnerships to examine how communication and feedback could be designed to positively influence behavior in high-performance environments.
The focus was on understanding how players and coaches communicate, prepare, and stay aligned over time, and how a digital product could reinforce clarity, accountability, and shared purpose.
The Challenge
Performance depends not only on data and strategy, but on communication, motivation, and trust. Existing tools made it easy to distribute information, but harder to ensure it was understood, acted on, or reinforced over time.
Teams needed a way to communicate clearly, set expectations, and maintain alignment without creating noise or fatigue. The challenge was to design a system that supported engagement as an ongoing relationship, not a one-time interaction.
The Approach
The work focused on designing an engagement system that balanced structure with flexibility. Communication, feedback, and preparation were treated as interconnected parts of a broader system rather than isolated features.
Interactions were designed to be intentional and lightweight, reinforcing habits without overwhelming users. Content, timing, and feedback loops were carefully considered so that guidance felt supportive rather than directive.
The system was designed to scale across different roles and team dynamics, allowing coaches and players to engage in ways that felt relevant to their responsibilities while maintaining a shared framework.
The Impact
SAP Player Engagement helped teams communicate more clearly and stay aligned around shared goals. By structuring communication and feedback in a more intentional way, the system supported stronger engagement and reduced friction in day-to-day preparation.
More broadly, the work demonstrated how design-led systems can influence behavior over time. It validated the idea that engagement is not driven by volume or visibility, but by clarity, timing, and trust.
Learnings
This project reinforced how much responsibility design carries when shaping systems that influence behavior. Trust is built when guidance feels timely, relevant, and respectful of the people using the system. Those lessons continue to shape how I approach collaboration, motivation, and engagement at scale.